Our Team

Meet the passionate experts behind B4's mission to transform creator marketing

Our Leadership

Meet the team behind B4

George Karmas

George Karmas

Founder / CEO

Visionary leader with extensive experience in digital marketing and creator management, driving B4's strategic direction and global expansion.

Stavros Zagkas

Stavros Zagkas

CMO - Lead Manager, EU & UK

Marketing strategist with a deep understanding of the European creator landscape, overseeing all marketing initiatives and creator relationships in Greece.

Lyza Dizzle

Lyza Dizzle

Director of Partnerships and Engagement, USA

Partnership expert with a talent for building strategic brand relationships and driving creator engagement across North American markets.

Maria Sakellari

Maria Sakellari

Creator Relations and Project Management

Relationship specialist focused on creator success, managing complex projects and ensuring seamless execution of brand campaigns.

Anna Martzikou

Anna Martzikou

PR & Live Management

Public relations expert with extensive experience in event coordination and live content production, driving B4's visibility and live engagement strategy.

Sarah Conrad

Sarah Conrad

Gaming Community Relations & Management, Canada

Gaming industry specialist with deep community connections, leading B4's expansion into esports and gaming creator partnerships across Canada.

Our Departments

Specialized teams working together to deliver exceptional results for creators and brands

Creator Success Team

Our Creator Success team works directly with our network of creators to help them build sustainable careers, optimize their content, and form valuable brand partnerships.

Sofia Zhang

Sofia Zhang

Creator Success Manager

Works with lifestyle and fashion creators to develop content strategies and secure optimal brand partnerships.

Marcus Taylor

Marcus Taylor

Gaming Vertical Lead

Former esports competitor who now specializes in gaming creator growth and tech industry partnerships.

Jasmine Wong

Jasmine Wong

Creator Analytics Specialist

Data expert who helps creators understand their audience and performance metrics to drive growth.

Robert Kim

Robert Kim

Content Strategy Manager

Develops platform-specific content strategies to help creators maximize reach and engagement.

Brand Partnerships

Our Brand Partnerships team works with companies of all sizes to develop effective creator marketing strategies that drive measurable business results.

Emily Roberts

Emily Roberts

Senior Brand Strategist

Develops comprehensive creator marketing strategies for global brands across multiple verticals.

William Chen

William Chen

Campaign Manager

Oversees the execution of multi-creator campaigns to ensure they meet brand objectives and creator needs.

Zoe Mendez

Zoe Mendez

Partnership Development

Identifies and establishes new brand relationships, focusing on creating long-term strategic partnerships.

Thomas Jackson

Thomas Jackson

ROI Analytics Lead

Measures campaign performance and provides data-driven insights to optimize future collaborations.

Technology & Product

Our Technology team builds and maintains the platforms that power our creator-brand matching, campaign management, and analytics capabilities.

Alex Rivera

Alex Rivera

Lead Product Designer

Creates intuitive user experiences for both creators and brands using our platform.

Priya Sharma

Priya Sharma

Senior Full Stack Developer

Builds scalable web applications that power our matching algorithms and campaign management tools.

Jordan Lee

Jordan Lee

Data Scientist

Develops machine learning models to improve creator-brand matching and content performance prediction.

Olivia Martinez

Olivia Martinez

QA Engineer

Ensures the quality and reliability of all platform features through rigorous testing methodologies.

Our Culture

At B4, we're building more than a business—we're creating a community where innovation thrives, collaboration is celebrated, and individual voices are valued. Our culture is founded on these core values:

  • Creator-First Mindset

    We believe in putting creators at the center of everything we do, designing our services and technology to empower their success.

  • Innovation Through Collaboration

    We foster an environment where diverse perspectives come together to create breakthrough solutions for the creator economy.

  • Data-Driven Decisions

    We leverage analytics and insights to make informed choices that drive measurable results for both creators and brands.

  • Radical Transparency

    We believe in honest, open communication with our team, creators, brand partners, and wider community.

Team collaborationOffice environment
Team eventTeam celebration

Join Our Team

We're always looking for talented, passionate people to join our growing team. Check out our open positions and become part of the B4 family.

View Open Positions