About B4
Leaders in the creator economy
Our Story
Founded in 2021, B4 emerged as a response to the rapidly evolving creator economy. We recognized that creators needed more than just representation—they needed strategic partners who understood the nuances of digital platforms and could help them build sustainable careers.
What began as a small team working with a handful of TikTok creators has grown into a comprehensive creator management and brand partnership agency with global reach.
Today, we're proud to represent over 200 creators across multiple platforms and have facilitated partnerships with some of the world's most recognizable brands.
George Karmas - Founder CEO of B4 (Center right) with Lyza Dizzle (Center left) Director of Partnerships and Engagement, USA at TikTok's Live Studio HQ in Los Angeles, USA - March 2025
Our Leadership
Meet the team behind B4
George Karmas
Founder / CEO
Visionary leader with extensive experience in digital marketing and creator management, driving B4's strategic direction and global expansion.
Stavros Zagkas
CMO - Lead Manager, EU & UK
Marketing strategist with a deep understanding of the European creator landscape, overseeing all marketing initiatives and creator relationships in Greece.
Lyza Dizzle
Director of Partnerships and Engagement, USA
Partnership expert with a talent for building strategic brand relationships and driving creator engagement across North American markets.
Maria Sakellari
Creator Relations and Project Management
Relationship specialist focused on creator success, managing complex projects and ensuring seamless execution of brand campaigns.
Anna Martzikou
PR & Live Management
Public relations expert with extensive experience in event coordination and live content production, driving B4's visibility and live engagement strategy.
Sarah Conrad
Gaming Community Relations & Management, Canada
Gaming industry specialist with deep community connections, leading B4's expansion into esports and gaming creator partnerships across Canada.
Our Values
The principles that guide everything we do
Innovation
We stay ahead of platform changes and industry trends to provide our creators and brand partners with cutting-edge strategies.
Community
We foster a supportive ecosystem where creators can connect, collaborate, and learn from each other.
Integrity
We believe in transparent partnerships that maintain the authenticity of creators while delivering real value to brands.
Ready to Transform Your Creator Journey?
Whether you're a creator looking to grow or a brand seeking authentic partnerships, we're here to help you succeed.