Urban Fit Activewear: Product Launch

Overview

Urban Fit, an emerging activewear brand, partnered with us to launch their new eco-friendly collection. The brand needed to establish its presence in a competitive market while highlighting their commitment to sustainability and performance.

Our team developed and executed a multi-channel marketing strategy leveraging our creator network, targeted advertising, and content production to generate buzz and drive conversions during the crucial launch period.

Challenges

• Breaking into a saturated activewear market dominated by established brands
• Effectively communicating both sustainability and performance benefits
• Building brand credibility and trust with fitness enthusiasts
• Creating authentic content that resonates with the target demographic
• Maximizing limited launch budget for optimal ROI

Our Strategy

Execution

1. Pre-launch phase (3 weeks): Built anticipation through teaser content, creator "unboxing" videos, and early access sign-ups for a special launch discount.
2. Launch week: Coordinated simultaneous creator posts, launched targeted ad campaigns, and implemented a 24-hour flash sale to drive initial conversions.
3. Post-launch (4 weeks): Sustained momentum through remarketing campaigns, user-generated content features, and ongoing creator partnerships with specific performance indicators.

Results

The campaign significantly outperformed industry benchmarks, with creator content achieving 3.5x higher engagement than traditional branded content. Urban Fit saw a 26% increase in sales during the launch month compared to projections.

Additionally, the brand experienced a 168% increase in Instagram followers and a 215% increase in email subscription rate, building long-term marketing assets beyond the initial campaign.

Key Learnings

• Authenticity drives conversions: The most authentic creator content, showing real workouts and daily usage, generated the highest click-through rates.
• Sustainability storytelling: Detailed content about material sourcing and environmental impact resonated strongly with the target audience and was widely shared.
• Micro-influencers outperformed: Mid-sized creators (75K-150K followers) generated higher conversion rates than larger accounts, offering better ROI.
• Content repurposing multiplies value: Creator content repurposed for ads performed 43% better than brand-produced content.